Artist development · London
A full team on your music, every month of the year
A producer, a studio, a photographer, a videographer and the people who run your releases and your socials. All of it in one place, working on your music every single month. You make it. We build everything around it.
Three tiers, from £1,500 a month. Rolling monthly with a three month minimum.
The programme
What happens every month
Most independent artists release twice a year, because every release means finding a producer, a studio, a photographer, a videographer and someone to run the socials. We do all of it in one place, on a schedule, so the music keeps coming out.
Make
One song developed, produced, recorded, mixed and mastered. Finished and ready to release before the month is out.
Shoot
A content session in the same week as the song. Short-form video for Reels, TikTok and Shorts, filmed, edited and formatted for each platform.
Release
Release date, cover artwork, distribution and the pre-save campaign, with the content rollout planned out day by day before anything goes live.
Promote
The content rollout runs across the whole release: teasers before it lands, the clips from your content session posted on a schedule through the week it drops, and the follow-up after. Playlist pitching goes out on every release, with press, radio, influencer outreach and paid promotion layered on depending on your tier.
Everything is recorded at Choisez Studio in Canary Wharf. One of the highest studios in London, with the Thames below and the city out to the horizon, which is also where the content gets shot.
The cycle
What a month actually looks like
Nothing here is left vague. It is the same cycle every month, and you know what is happening in which week before the month starts.
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Week one, the song
We sit down and agree what this month's song is and what it is for. Then you are in the studio recording it. By the end of the week the track exists.
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Week two, production and the shoot
The song gets produced, mixed and mastered while you come in for the content session. Short-form video for Reels, TikTok and Shorts, filmed in one sitting and sent straight to editing.
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Week three, the setup
Cover artwork, distribution, the pre-save link and the content rollout mapped out post by post. Playlist pitching goes out before the release lands, not after it.
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Week four, release and rollout
The song goes live. The content filmed in week two posts on the schedule we set, and the promotion runs behind it. Then we look at what the release did, and that decides what we do next month.
Deliverables
What you own at the end of every month
Not a report on work that happened. Finished assets, delivered to you, that stay yours whether you carry on with us or not.
The team
Who you actually work with
The same small team every month. You are not passed to whoever happens to be free, and you are not emailing an account manager who has never heard your music.
Your producer
Produces every record that comes out of the studio and runs the room while you record. In the session with you, not signing it off afterwards.
Has worked withSony Music, Def Jam and Warner Music, and with artists including Aitch, Not3s, Dappy, Asco and Kidd Keo.
Your campaign lead
Runs your release plan, your content schedule, the playlist pitching and the outreach. The person you speak to every week and the one holding the calendar together.
Looks afterCampaign strategy, release planning, promotion and the day to day of your artist development.
Your creative director
Builds the look. Creative direction on the shoots, styling, editing and the visual language that runs across everything you put out.
Looks afterVisual direction, photoshoots, content editing and the consistency across your artwork and socials.
The room
Where it gets made
Everything is recorded and shot at Choisez Studio in Canary Wharf. One of the highest studios in London, with the Thames below and the city going out to the horizon on every side. The content gets filmed in the same room as the record, which is a large part of why it looks the way it does.
There are guest rooms at the studio, so artists travelling in can stay and work across several days rather than cramming a month into one afternoon.
Pricing
Three tiers
The same monthly cycle runs in all three. What changes is how much we produce for you and how hard we push it.
Foundation
£1,500per month
For artists who need to start releasing consistently and build a catalogue.
- One studio session a month, one song recorded, mixed and mastered
- One content session for short-form video, edited
- Artist identity and visual direction
- Full release plan, artwork and distribution
- Monthly content plan, posting schedule and captions
- Content rollout planned and scheduled around the release
- Playlist pitching on every release
- Monthly development session
Development
£2,500per month
Everything in Foundation, plus original production and the visuals to match it.
- Original production from scratch, written for you rather than a licensed beat
- Professional photoshoot with creative direction, styling and location planning
- Live performance video with a session instrumentalist
- Weekly development sessions instead of monthly
- Instagram and TikTok managed by us
- Press outreach and radio submissions
Full Campaign
£3,500per month
Everything in Development, plus a second release each month and a real push behind it.
- Two studio sessions a month, two songs fully finished
- Music video or visualiser for the main release
- Paid promotion planned and managed
- Influencer and creator outreach
- Monthly report against agreed targets
- Priority on studio dates
You keep your masters, your publishing and your rights. We are not a label and we take no share of your royalties.
Side by side
What is in each tier
| Each month | Foundation£1,500 | Development£2,500 | Full Campaign£3,500 |
|---|---|---|---|
| Songs finished and released | 1 | 1 | 2 |
| Song production | Recorded, mixed and mastered | Produced from scratch | Produced from scratch |
| Development sessions | Monthly | Weekly | Weekly |
| Artist identity and visual direction | ✓ | ✓ | ✓ |
| Short-form content session | ✓ | ✓ | ✓ |
| Professional photoshoot | – | ✓ | ✓ |
| Live performance video | – | ✓ | ✓ |
| Music video or visualiser | – | – | ✓ |
| Release plan, artwork, distribution and pre-save | ✓ | ✓ | ✓ |
| Instagram and TikTok | Plan and captions | Fully managed | Fully managed |
| Content rollout around each release | ✓ | ✓ | ✓ |
| Playlist pitching | ✓ | ✓ | ✓ |
| Press outreach and radio submissions | – | ✓ | ✓ |
| Influencer outreach and paid promotion | – | – | ✓ |
| Monthly performance report | – | – | ✓ |
| Studio sessions a month | 1 | 1 | 2 |
Swipe the table sideways to see all three tiers.
Advertising spend on Full Campaign sits on top and is yours to set. We will tell you what we think it should be before you commit anything.
Twelve releases in a year, not two.
That is the whole idea. Everything else here is built to make it happen on time, every month.
The return
Why monthly beats one-off releases
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You end the year with a catalogue
An artist on Foundation finishes twelve songs and twelve content shoots in twelve months. Most independent artists manage two singles in the same time. The catalogue is the asset you keep, and it carries on earning long after the campaign behind it has stopped.
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One team costs less than five suppliers
A producer, a studio, a photographer, a videographer and a social media manager, all booked separately, add up to more than this and none of them talk to each other. Here the song, the photos and the video come out of the same week, under one direction, so they look and sound like one artist.
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Frequency is what the platforms reward
Playlists, TikTok and Instagram all favour artists who release and post on a regular rhythm. Going quiet for four months after a single undoes most of the audience that single built. A monthly cycle means you never go quiet.
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You stop being the bottleneck
The reason most artists release twice a year is not the music. It is the admin around it. Once the schedule, the shoots and the release plan are somebody else's job, the only thing you have to turn up and do is the part you are good at.
Ownership
You own all of it
We are not a label. We do not take a percentage, we do not own your recordings, and we do not ask for a share of anything you earn from them. You pay a monthly fee and everything made that month belongs to you.
- Your masters
- Yours, in full
- Your publishing
- Yours, in full
- Royalties we take
- None
- Photos and video
- Yours to use anywhere, forever
- Contract
- Rolling monthly, three month minimum
- If you leave
- You keep everything made up to that point
Month one
What we agree before anything goes out
The first month sets the direction. Everything released after it is consistent because of the work done here, and it is the reason the content does not look like it came from four different artists.
Getting started
How it begins
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Send an enquiry
Tell us where you are now, what you have released and what you want to build. Send links to anything you have out, finished or not.
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We come back with a plan
You get a written proposal covering your first three months, which tier fits and what we think the first release should be. No charge for this.
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Kick-off session
We meet, lock the song concept, the references and the visual direction, and reserve your studio dates for the month.
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Month one runs
Recording, content creation and the full release plan. Your first single goes live inside the month.
Honestly
Who this works for
It works if
- You can be in London two or three days a month
- You want to release consistently rather than wait for one perfect single
- You are starting out, or you already release but cannot keep it regular
- You want to own everything you make
It does not work if
- You cannot commit to the sessions each month
- You are looking for a label deal or an advance
- You want guaranteed streams or chart positions, which nobody can honestly promise
- You only want one song made, in which case book a single session instead
We take a small number of artists at a time, because weekly sessions and monthly shoots only work if the calendar holds. If we are full we will tell you when the next place opens.
Questions
Before you write in
What is artist development?
Building an artist rather than a single song. It covers the music, the visual identity, the content, the release plan and the promotion, run to a schedule instead of in bursts. At Choisez it runs monthly, so every month you finish and release something.
How long do I have to commit for?
A rolling monthly agreement with a three month minimum. One month is not long enough to tell whether it is working, and we would rather you judge it on three releases than one.
Do I need to already have an audience?
No. We work with artists who are starting and with artists who already release but cannot keep it consistent. What matters is that you can commit to the sessions each month.
How much of my time does it take?
One studio session a month on Foundation and Development, two on Full Campaign, plus the content shoot and the development sessions. Everything between those days is handled by us.
Who owns the music?
You do. You keep your masters, your publishing and your rights. We are not a label and we do not take a share of your royalties.
Can I switch tiers?
Yes, at the end of any month. Most artists start on Foundation or Development and move up when a release needs a bigger push.
Is the advertising budget included?
No. On Full Campaign we plan and manage paid promotion, and the ad spend itself sits on top and is yours to set. We will tell you what we think it should be before you commit to anything.
Do you write the songs for me?
Only if you want us to. Most artists come with the idea and we build it out with them. If you write everything yourself we produce around it, and if you want topline or songwriting help that is part of the development sessions.
Can I bring my own beat or producer?
Yes. If you already have a producer you work with, we record, mix and master around them and the rest of the programme runs exactly the same. On Development and above the production is included, so most artists stop paying for beats.
What if I do not like the song that month?
We do not release it. The development session at the start of the month is there so we agree the direction before studio time gets spent, and nothing goes out that you are not happy to have your name on.
Can you guarantee streams or playlist placements?
No, and you should be careful with anyone who does. We can guarantee the work: the song finished, the content shot, the release set up properly and the pitching sent. What the audience does with it is not something anybody can promise.
What if I need to pause a month?
Tell us before the month starts and we pause it. What we cannot do is pause halfway through, because the studio time and the shoot are already booked and the release is already in motion.
I am just starting out. Am I too early for this?
Probably not. Starting early is an advantage, because the identity gets built before there is an audience watching you work it out. If we think you would be better served by a few single sessions first, we will say so rather than sell you a programme.
Do I have to be in London?
You need to be in London for the studio and shoot days. Everything else is handled remotely, and we have guest rooms, so artists travelling in can stay and record across several days.
Apply
Tell us what you are building
We will come back with a proposal for your first three months and which tier fits. There is no charge for that and no obligation after it.
Choisez Studio
Start with month one
Send us what you have released and what you want to build. We will come back with a plan for your first three months.
Record · Create · Release · Grow